Lady Gaga and the Born This Way Foundation Launches Third Annual #BeKind21 Campaign

Lady Gaga

Lady Gaga and her nonprofit organization, the Born This Way Foundation, has announced the return of the #BeKind21 campaign, encouraging people across the globe to participate in random acts of kindness.

Inspired by the idea that habits are formed by repeating an activity for 21 consecutive days, from September 1st to September 21st, the campaign invites schools and colleges, corporate partners, non-profit partners, and all other participants to integrate kindness in their daily lives.

Last year’s #BeKind21 Campaign garnered support from over 130 partners and 1.6 million participants from around the world generated over 41 million acts of kindness. Some great stories from last year can be found here.

BeKind21 Campaign
Born This Way Foundation

“While our world is different this year, our mission has never been more important,” said Cynthia Germanotta, co-founder and president of Born This Way Foundation, according to Look to the Stars. “Simple acts of kindness will go a long way in a time when so many are searching for connection and hope. Kindness is powerful, and together we can create a movement to build a future that is kinder, braver, and more just for all.”

Individuals who take the pledge will receive access to calendars, tips, and inspiration from Born This Way Foundation’s co-founders and partners, and have a chance to be featured on and other partner platforms.

For this campaign, the Born This Way Foundation is partnering with numerous organizations and businesses including the Sesame Workshop, MusiCares, The KIND Foundation, Lyft, Verizon Media, Kate Spade New York, Chipotle, Deloitte, and Bumkins. “Sesame Workshop’s mission is to help children grow smarter, stronger, and kinder. We are proud to join the #BeKind21 initiative and this group of organizations who share these values, and encourage everyone to join us in spreading kindness,” said Sherrie Westin, President of Social Impact and Philanthropy at Sesame Workshop.

Especially now in this pandemic, where a lot of people are shut in their homes and wary of approaching people outside of their own circle, a little more kindness will go a long way. I’m taking the pledge this year…how about you?

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