Vera Bradley and Blessings in a Backpack Teams Up With Celebs to Donate 25,000 Backpacks To Kids In Need

Fashion brand Vera Bradley just wrapped its big charity initiative with non-profit Blessings in a Backpack. During a complete tour with different celebrity guests, the company was able to give 25,000 backpacks filled with food for kids in need!

Vera Bradley hosted carnival-themed events for seven elementary schools across the country, giving out these backpacks. During the events, the kids were able to have some good fun to kick off the school year. They participated in a bunch of carnival activities including skee ball, Circus City Slide, bungee run, a full-on obstacle course, and more! What’s even better is that the students will also receive more food for their families each week to last them through the weekend.

Celebrities that joined the companies for the ride included Shawn Johnson East and Andrew East, Sarah Michelle Gellar, JoJo Fletcher, Kevin and Danielle Jonas and more.  “Being able to support these children and their families and create a positive experience that puts a smile on their faces is the ultimate reward,” said Barbara Bradley Baekgaard, co-founder of Vera Bradley. “We feel very fortunate to partner with Blessings in a Backpack to give back to our communities.”

This truly makes a difference to kids whose families may not have the funds for proper meals throughout the week. It’s something that I know I take for granted at times. It’s good to see the team at Vera Bradley getting involved and making a positive impact in these children’s lives!


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